3 Jobs in Saint Paul, MN
Larissa Loden Inc is Hiring a Head of Marketing Near Saint Paul, MN
Description
KPIs critical to the success of the position:
Job functions:
- Leads high-level marketing strategy, including both acquisition and retention, for larissaloden.com, LL social media accounts, email campaigns and flows, the Larissa Loden physical location(s), and events
- Manages the marketing budget, optimizing campaigns and spending to maximize MER
- Leads paid media strategy and performance (including, but not limited to, Meta and Google); supervising an outside paid media contractor and making all key decisions regarding ads creative and budget
- Drives product launch strategy, including scheduling and maintaining the marketing launch calendar, and approving email and social media content
- Leads the marketing department and provides coaching, direction, and feedback to the team of a digital marketing manager and social media manager.
- Ensures the Larissa Loden brand direction and voice are aligned across all channels
- Analyzes reporting metrics to make recommendations and pivots based on data analysis and strategic thinking
- Manages external partners related to marketing and e-commerce (such as freelancers, consultants, etc.)
Qualifications:
- Proven experience as a Marketing Manager or Marketing Director with 8 years of experience in prior marketing roles
- BS/BA in business administration, marketing, finance, economics, communications, statistics, or a relevant field
- 5 years of experience in paid media
- 3 years of experience with email, SMS, and social media marketing
- 3 years of experience with data analysis and making decisions based on data
- Excellent leadership, communication, interpersonal, and decision-making skills
- Proven ability to plan and manage budgets
- Analytical and creative thinking
- Ability to dive into innovation and big-picture thinking; comfortable with taking risks and trying new things
- Up to speed with current and online marketing techniques and best practices
- Excellent copywriting skills
- Thorough knowledge of e-commerce marketing analytics (e.g. Google Analytics, Meta, Shopify, etc.)
- MBA with a marketing or finance focus is a plus, but not required
- Experience with the platforms Shopify, Airtable, Klaviyo
- Experience with print marketing and advertising (flyers, signage, catalogs, etc.)
- 5 years of experience working in product-based retail, a plus is a focus on jewelry sales/marketing
Salary
$100,000 - $120,000 per year
Job Summary
Full Time
$128k-166k (estimate)
02/18/2024
05/14/2024
larissaloden.com
Minneapolis, MN
<25
Related Companies
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Quotes from people on Head of Marketing job description and responsibilities
The head of marketing builds programs and campaigns, collaborate with teams such as product and sales, and report on marketing metrics.
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They are responsible for updating senior leadership on the progress of marketing activities and reporting on the results of campaigns.
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They may also negotiate the contracts for the various forms of advertising after forming a marketing budget.
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The head of marketing organizes and manages marketing campaigns to raise awareness of and generate demand for products and services.
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Career tips from people on Head of Marketing jobs
Get an education and earn a Bachelor’s degree in marketing.
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Join professional marketing associations, and learn from other marketers.
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Learn about fashion marketing and communications, understand today’s commercial demands and anticipate those of the future.
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Gain a deep understanding of the major marketing functions such as buying, selling, financing, transport, warehousing, risk bearing and standardization, etc.
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